{"id":144,"date":"2014-05-29T11:40:05","date_gmt":"2014-05-29T11:40:05","guid":{"rendered":"http:\/\/felhoszolgaltatas-blog.hu\/en\/?page_id=144"},"modified":"2016-05-04T11:40:46","modified_gmt":"2016-05-04T11:40:46","slug":"googles-lego-phone","status":"publish","type":"page","link":"http:\/\/felhoszolgaltatas-blog.hu\/en\/ez-egy-minta-oldal\/googles-lego-phone\/","title":{"rendered":"Google\u2019s \u201elego phone\u201d"},"content":{"rendered":"<p>The mobile phone and now the smart phone has become increasingly popular tool in the consumer society today, many people see it as essential for everyday use, which means as an intimate part of our lives can be characterized. However, most of us do not have a say in how our phone have to look and similar.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-nsm-1-507\" src=\"http:\/\/felhoszolgaltatas-blog.hu\/en\/wp-content\/uploads\/2014\/05\/shutterstock_177100091-289x300.jpg\" alt=\"\" width=\"289\" height=\"300\" \/>Google held its first <strong>Project Ara<\/strong> developers&#8217; conference in California, and those in attendance got a glimpse of tomorrow&#8217;s smartphones. &#8220;Tomorrow&#8221; in this instance means January 2015. That&#8217;s when the first Project Ara phone is expected to ship, priced at a mere USD 50. But people will want to buy additional hardware modules. Modules can be anything what today\u2019s smartphones include: display screen, battery, parts which ensure secure connectivity to <em>Wi-Fi<\/em>, camera or motion sensor.<\/p>\n<p>Project Ara reimagines the smartphone as a collection of modules, each with its own function, that can be combined to suit the user&#8217;s needs. Google intends to allow anyone to design these modules and order them from a manufacturer that will make them on demand. It&#8217;s a hugely ambitious undertaking that has the potential to usher in the era of mass electronics customization and to reinvent the mobile industry. It could also be a flop. But that&#8217;s a risk Google is willing to take.<\/p>\n<p><em>But <\/em><em>what is special about <\/em><em>the <\/em><em>Ara <\/em><em>Project<\/em><em>?<\/em><\/p>\n<p>First, according to the information it is phone that a user will build from the ground up.They would start by choosing from three skeleton sizes (small, medium and jumbo) and slot in the modules (features) they want on their\u00a0Android\u00a0phone. The modules are held together by extremely strong magnets that can be turned on and off. People will choose the processor, the battery, the memory, the camera, and potentially a host of other options from a fingerprint scanner to a heart rate monitor. Much depends on what developers build, and whether manufacturers can be attracted to develop for Ara. Imagine a camera module built by Canon, or a speaker module from Bose. If enough companies get onboard, there could be an amazing ecosystem of phone parts to choose from<\/p>\n<p>Let\u2019s look on the advantages of this build-it-yourself phone:<\/p>\n<ul>\n<li><strong>Phones could be $50 up front:<\/strong>\u00a0The users could start with a bare bones phone with a crappy, low-resolution screen and weak processor, then slowly upgrade it as they get the money.<\/li>\n<li><strong>They only buy the features that they want<\/strong><\/li>\n<li><strong>The phone could last indefinitely:<\/strong>\u00a0Instead of discarding their device and buying a new one, they could just upgrade and swap components as and when they need to.<\/li>\n<li><strong>Repairs are easier and cheaper.<\/strong>\u00a0They only need to swap individual modules when they fail or break, there\u2019s no need to send their phone off for repair.<\/li>\n<\/ul>\n<p>However, like any other thing, there are some obstacles that Ara will have to overcome.<\/p>\n<ul>\n<li><strong>It will be bigger and heavier than a standard phone<\/strong><\/li>\n<li><strong>It will be more expensive:\u00a0<\/strong>If a phone manufacturer is offering the same specification smartphone in a package, it will inevitably be cheaper than the Ara equivalent. The only difference is that users can buy their Ara one piece at a time.<\/li>\n<li><strong>The connectors are bound to cause problems:<\/strong>\u00a0The magnets that hold the modules together will reportedly be strong enough to ensure that it doesn\u2019t come apart in your hand or break into pieces when dropped, but what happens when a connector is damaged or dirty?<\/li>\n<li><strong>Certain combinations won\u2019t work:<\/strong>\u00a0It might happen that the chosen camera will not work with a slow processor or a small battery. There\u2019s no way every possible type of component can be interchangeable with every other one.<\/li>\n<li><strong>It won\u2019t be optimized:\u00a0<\/strong>Phone manufacturers like Samsung stick their hardware together with their software and optimize the package to run smoothly. How will an Ara phone compete with a purpose-built device<\/li>\n<li><strong>How many combinations can there really be?\u00a0<\/strong>The size and shape is obviously fixed by the frame, but how many different permutations can they have? Every possible one must be tested to ensure that there\u2019s no impact on features and functions. There are bound to be some dud combinations that kill antenna reception or create other issues. Ara could be a nightmare to test.<\/li>\n<\/ul>\n<p>In order to get these phones really popular, and to bring success and not failure to Google, first of all will need a good choice of modules and it requires early adopters to pay a premium and help work out the bugs. That\u2019s not unusual in tech, so it could happen, but it really banks on a lot of people being passionate about modular phones. Some people will happily spend a lot of money to buy kits for building cars, or order parts and put together their own computers. However, the majority of people want a complete product that requires no extra input from them. They want something that just works out of the box. Even in its most consumer-friendly incarnation, it\u2019s tough to imagine Ara being a major mainstream success.<\/p>\n<p>Google is known, however, about the so-called crazy products. Larry Page, Google&#8217;s co-founder and owner, said: \u201cIf you\u2019re not doing some things that are crazy, then you\u2019re doing the wrong things.\u201d<\/p>\n<p>Source: <a href=\"http:\/\/motorolaara.com\" target=\"_blank\"><span style=\"color: #3366ff;\"><span style=\"color: #3366ff;\">www.motorolaara.com<\/span><\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mobile phone and now the smart phone has become increasingly popular tool in the consumer society today, many people see it as essential for everyday use, which means as an intimate part of our lives can be characterized. However, &hellip; <a href=\"http:\/\/felhoszolgaltatas-blog.hu\/en\/ez-egy-minta-oldal\/googles-lego-phone\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"parent":2,"menu_order":86,"comment_status":"open","ping_status":"open","template":"","meta":{"spay_email":""},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P79beE-2k","_links":{"self":[{"href":"http:\/\/felhoszolgaltatas-blog.hu\/en\/wp-json\/wp\/v2\/pages\/144"}],"collection":[{"href":"http:\/\/felhoszolgaltatas-blog.hu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/felhoszolgaltatas-blog.hu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/felhoszolgaltatas-blog.hu\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"http:\/\/felhoszolgaltatas-blog.hu\/en\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":4,"href":"http:\/\/felhoszolgaltatas-blog.hu\/en\/wp-json\/wp\/v2\/pages\/144\/revisions"}],"predecessor-version":[{"id":628,"href":"http:\/\/felhoszolgaltatas-blog.hu\/en\/wp-json\/wp\/v2\/pages\/144\/revisions\/628"}],"up":[{"embeddable":true,"href":"http:\/\/felhoszolgaltatas-blog.hu\/en\/wp-json\/wp\/v2\/pages\/2"}],"wp:attachment":[{"href":"http:\/\/felhoszolgaltatas-blog.hu\/en\/wp-json\/wp\/v2\/media?parent=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}