We’ve seen it many times before; first generation technology products creating huge untapped marketplaces but eventually being bettered either by their originators or competitors. Think VCRs and then CDRs, both were usurped by DVRs and streaming, or the first mobile phones becoming the smartphones of today – the list goes on.

Cloud computing is no exception. The original ‘product’ concept remains very much in vogue but the technology and infrastructure holding it together keeps on getting faster, more functional, more reliable – put simply, better. Growing user and cloud service provider maturity is seeing to that. After 10 years of cloud, the industry and users have learned valuable lessons on what does and doesn’t work. They still like it and want much more of it but there’s no longer room for a one size fits all approach.

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