Manage big data presents a new security challenge that some businesses are not prepared for. It’s different than protecting your network or even protecting a small amount of sensitive information in that the scope is so much larger. Unfortunately, not all businesses realize that. Many try to use the same data protection methods that they’ve always used on larger and larger amounts of data, and that causes issues. More and more businesses are now collecting big data to use in marketing and customer retention. In 2013, for example, the number of businesses collecting big data grew by 58%. That number has only increased every year after.

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